Organize an event

Marketing, Promotion & Branding Guidelines

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Marketing and Branding

Use official branding assets and include:

  • Event logo + hashtag: #AgentCon
  • Keynote mention: Microsoft
  • Local chapter logo (optional)

Channels

Promote your event through:

  • LinkedIn, Twitter/X, Instagram, Bluesky, Luma
  • Meetup.com or local developer communities
  • Universities and tech hubs

Promotion Timeline

Time Action
8 weeks out Announcement post — “Save the Date”
6 weeks out Speaker call, sponsor outreach
6 weeks out Registration opens
4 weeks out Agenda release
1 week out Final reminders and logistics updates

Branding Guidelines

Must Use

Templates for:

Do Not

  • Modify or recolor the logo
  • Add extra sponsors to main visuals without approval
  • Mix with unrelated branding
Keep goingDay-of-Event Playbook