Branding Assets and Design Guidelines

Introduction

Make it recognizable. Keep it useful. Our visual identity uses warm cream headers, white content, ink text, a restrained orange accent, and generous rounded cards.

This page follows the Global AI Community design system, version 2.0. Use it for current community materials. Archived event editions retain their original branding; do not recolor an old event kit or modify an official logo.

Logo

Our community logo serves as our most recognizable symbol and should be used consistently across all applications. The logo has been carefully designed to reflect our mission and values while maintaining versatility across various media.

When using the logo, ensure it is clearly visible, uncluttered, and has adequate surrounding space. The logo should always be displayed in its original proportions—never stretch, compress, or alter the design in any way. For optimal legibility, maintain a minimum size as specified in these guidelines.

The logo is available in several formats for different applications. Use the full-color version on light backgrounds and the monochrome version when color reproduction is limited or for special applications.

Download Logos

Logo Variations

Version	Usage
	Full color version
	White version for dark backgrounds
	Semi-transparent version

Do's and Don'ts: Logo Usage

Mark

The Global AI mark is a standalone symbol that represents our community's identity. This iconic element can be used independently in situations where space is limited or as a brand recognition element across various touchpoints.

The mark embodies the essence of connectivity, global reach, and the transformative nature of artificial intelligence. It features a distinctive circular design that symbolizes inclusivity, continuous learning, and the interconnected global AI community.

When using the mark, ensure it maintains its visual integrity. The mark is available in full color and monochrome variations. Use the appropriate version based on the application and background to ensure maximum visibility and impact.

Download Mark

Mark Display

Do's and Don'ts: Mark

Typography

Use Space Grotesk for headings, eyebrows, statistics, and dates. Use Instrument Sans for body text and interface labels. Both fonts are available under the SIL Open Font License.

• Get Space Grotesk
• Get Instrument Sans

The handbook self-hosts these fonts so reading does not depend on an external font service.

Colors

Deep blue #1e224e belongs inside the logo, not as the general page background.

Layout and components

• Keep navigation and hero bands on cream; let main content live on white.
• Use rounded cards, generous spacing, and clear headings rather than excessive borders and decoration.
• Buttons are pill-shaped. Use one primary action per viewport and no more than two adjacent buttons.
• Use warm notices for date changes and important guidance. Explain what the reader should do.
• Finish pages with an ink footer and a useful next step.
• Use real community photography, not stock or AI-generated event photos.
• Keep motion restrained. Respect reduced-motion preferences and let moving strips pause on hover.

Accessibility

Maintain at least 4.5:1 contrast for normal text and 3:1 for large text. Use deep orange rather than assuming the brighter brand orange works for small text on every background. Give keyboard focus a visible outline, label controls, and never communicate status through color alone.

Voice

Write developer-to-developer: direct, friendly, and specific. Say what happens next.

Use real, verified numbers with a date when the context requires one. Do not copy sample community statistics from a design mockup into current partner materials.

Questions & Support

For questions about these guidelines or to request additional brand assets, contact support@globalai.community.